Marketing for LG Washing Machine-myassignmenthelp.com

Question: Discuss about theMarketing for LG Washing Machine. Answer: Marketing Recommendations of LG Washing Machine LG is one of the major companies providing various kinds of electronic products to their customers. One of the major products of LG is Washing machine. Some marketing recommendations are provided for LG Washing Machines based on S.M.A.R.T approach. Specific: It is recommended that LG should focus on creating more customers with the help of providing more unique features in their washing machines. It has been seen that the competitors of LG like Samsung, Panasonic and others are providing different unique features in their washing machines. The same needs to be done by LG in order to get competitive advantage (Kotler 2012). Measurable: The success of this strategy or recommendation can be measured with the help of increased revenue, customer base and market share of LG. The increased amount of customers will contribute to the increased revenue and profitability of the company (Armstrong et al. 2014). Attainable: For the success of this recommendation, LG needs to include some of the major and unique features in their washing machines. For this reason, LG will need more capital as they need to invest in research and development. In addition, LG will need more employees to implement this strategy (Armstrong et al. 2015). Related: This particular recommendation is related with the marketing strategy of LG. With the help of this particular recommendation, LG has the chance to increase their customer base. In addition, this increase in customer base will help the company to increase their profitability as well as revenues (Kotler and Armstrong 2013). Timely: It needs to be mentioned that there this particular recommendation will take some specific time to be completed. It can be said that this strategy will take six month to be implemented. This much time is needed for the development and implantation of this particular recommendation (Kotler and Armstrong 2013). References Armstrong, G., Adam, S., Denize, S. and Kotler, P., 2014.Principles of marketing. Pearson Australia. Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. Kotler, P. and Armstrong, G., 2013. Principles of Marketing (16th Global Edition). Kotler, P., 2012.Kotler on marketing. Simon and Schuster.